Being cool is one thing and staying cool is a very different one.
One can be lucky and be cool once in a life time, a couple of times maybe. Staying cool is different, it might mean something similar to not running like crazy searching for the best looks and trends of the day, staying cool is finding a philosophy, sticking to it... being genuine.
Staying cool is what we offer you through THIS CO.'s design. Our Graphic Department has worked very hard in transmitting a beautiful attitude towards life, finding an equilibrium on every part of this website.
If we succeeded pursuing this goal, you will notice how your THIS CO.-based website doesn't lose its good looks as years pass by.
Consider this: "staying cool" is, in fact, a very profitable investment for your business.